Top 5 Takeaways

Information that is easy to process is more believable

Information is easier to process is more believable, like when words rhyme. When words or phrases rhyme, they’re easier to remember. The name pronunciation effect is…
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Think slow to avoid bias

Growing up, my parents told me to “think before I speak”. Their words carried more wisdom than I initially realized. Our brains aren’t patient; our brains want answers, quickly. Their…
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Seek other perspectives over your product

We often grow attached to the things we create. I know from my experience as a writer. I put a lot of effort and time into working on my papers. When I finish a draft…
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Users don't make rational decisions; users make subconscious decisions

We like to believe that every decision we make is rational. This belief is ignorance. Everyone makes subconscious decisions. People repulsively make decisions based on bias. Why?…
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Learn your stakeholders’ interests in a product

If you work for a business or institution, you will be working for stakeholders. Your stakeholders have power over the life of your product. They can disapprove of your creation, forcing you to start over. If you want your product to survive…
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Design for Cognitive Bias

“We humans are messy, illogical creatures who like to imagine we’re in control—but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive biases that encroach on our lives and our work, and learn to start designing more consciously.”

– A Book Apart

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David Dylan Thomas

Author

“David DylanThomas has given presentations on the intersection of design, bias, and social justice at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, and the Wharton Web Conference. His work combines more than ten years of content strategy experience in entertainment, healthcare, publishing, finance, and retail with a deep understanding of bias cultivated by researching and producing over a hundred episodes of the Cognitive Bias podcast.“

– A Book Apart