Seek other perspectives over your product

We often grow attached to the things we create. I know from my experience as a writer. I put a lot of effort and time into working on my papers. When I finish a draft, I sometimes struggle to find errors. I’ve spent a significant amount of time working on my project. Everything blends into my mind. I think everything is right even when I know there is most likely isn’t. I’ve become too attached.

When we become too attached to our project, our attachment blinds us to the errors in our projects. And if we can’t recognize our project’s errors, we can’t fix them. Before finalizing a product, test your product with a beta audience. A beta audience has no attachment to your work. And there is less bias when there is no attachment.

The author gives another example. In his scenario, two teams are working together on a product. The first team, dubbed “Blue team,” creates a design for a product. The second team, called “Red Team,” analyzes a product. They work similarly to a writer and editor relationship. However, the Red team isn’t simply reviewing a product; they want to eradicate your product with criticism. After the red team critiques the blue team’s product, the blue team revises their designs. Like the beat audience, the red team is a good advisor because they have no attachment to the product.