Information that is easy to process is more believable

Information is easier to process is more believable, like when words rhyme. When words or phrases rhyme, they’re easier to remember. The name pronunciation effect is when names are easier to pronounce to are more favorable than names challenging to pronounce. This effect can shift election votes or heighten promotions. Maybe this is why it’s easy to remember song lyrics; they usually rhyme.

Furthermore, we accept information without a doubt from credible sources because it’s logical their information is correct. In other words, the logical explanation a claimed credible source is right is easy for our brains to process. For example, if your friend analyzes your injured foot and deduces you broke your toe, you may be hesitant to believe them. If a doctor analyzes your injured foot and deduces you broke your toe, you would instantly believe them. A doctor is more credible than your friend because they are a medical expert (unless your friend is a nurse or a doctor). Most likely, the doctor because doctors have credibility for knowing medical information.

Moreover, if something appears difficult to read, we believe the task is difficult to perform. This bias is called cognitive fluency. For example, imagine you bought a new washing machine with tons of settings and features. However, the washing machine is very complicated, so you don’t know how to use it. You’ll read the instruction manual to learn how, but it includes technical jargon tiny text. If it’s frustrating to read, would you keep reading it? Would you think your washing machine is easy to read? I didn’t think you would.